Extend Your Brand’s Boundaries with Advertising India

Of the many constructive tasks which Advertising India can be entrusted with, extending the reach of your brand is a vital one. The visibility of the brand name plays an important role in the brand’s growth and scopes of expansion. In the present competitive markets of India, this is a highly specialized task which is better allowed to be handled by only the leading Advertising Agencies.   

Advertising India has served as the mouthpiece of numerous brands with operations in the country. The vast diversity, of the country’s demography, results in the necessity of Advertising in India having a wide range of platforms. The most successful Advertising Mediums in India include Airport Advertising, DMRC Advertising, Outdoor Advertising and Online Advertising. These mediums currently enjoy high patronage of brands whose voices have been successfully carried by them to the target audiences. A very important reason, for their success over the other forms of Advertising in India, is that they target audiences on the go. And “on the go” is where most of the potential consumers can be surely found. These top platforms have a very wide reach in terms of the types of target groups. Take an airport for example. You can easily target every group, domestic or international, flying into the city by simply maintaining brand presence at the place. There are no better and uncluttered ways of expanding your reach among the audiences than the above mediums of Advertising India.

The presence of a highly organized Advertising Sector in India ensures that you can easily rest assured on an optimized visibility. For the sake of convenience, it is best to associate with an agency which can offer most of the leading mediums of Advertising.  

Advertising India Gears up for Rs. 2,000 Crore Brand Spend during Festive Season 2014

Advertising India is jumping with anticipation at the prospects of higher spending by the brands on promotional activities and marketing campaigns on the occasion of this year’s festive season. According to an article published on August 25, 2014 in the Economic Times of India, the total brand expenditure during this festive season in India will be Rs. 2,000 Crore. This would be enough to break a few records of recent times and pull the Advertising Industry back to happy days after the relatively low performance last year.

The reasons for such expectations this year are manifold. The most prominent reasons for this bright prospect include a stable economic and political situation in the country, new product and service launches, and improvement in the infrastructure of the mediums. All these circumstances have led to a much better environment for prospects for high buying by the consumers. It is this realization that has the brands increasing their spending on promotions, in a race for prominence and visibility during this crucial phase of the year. Advertising India is already seeing an increase in brand spending as the brands enter the race of the early birds.

Another prominent change in the pattern of Advertising in India has been the use of both OOH and the online medium by the brands. Advertising Agencies, which offer a wide range of platforms, are likely to benefit from this attempt at all round visibility by the brands. This can be accredited to the success of smartphones in India. As the brands are bending over backwards to make up for last year, this festive season is sure to deliver on the expectations.