Advertising India Gears up for Rs. 2,000 Crore Brand Spend during Festive Season 2014

Advertising India is jumping with anticipation at the prospects of higher spending by the brands on promotional activities and marketing campaigns on the occasion of this year’s festive season. According to an article published on August 25, 2014 in the Economic Times of India, the total brand expenditure during this festive season in India will be Rs. 2,000 Crore. This would be enough to break a few records of recent times and pull the Advertising Industry back to happy days after the relatively low performance last year.

The reasons for such expectations this year are manifold. The most prominent reasons for this bright prospect include a stable economic and political situation in the country, new product and service launches, and improvement in the infrastructure of the mediums. All these circumstances have led to a much better environment for prospects for high buying by the consumers. It is this realization that has the brands increasing their spending on promotions, in a race for prominence and visibility during this crucial phase of the year. Advertising India is already seeing an increase in brand spending as the brands enter the race of the early birds.

Another prominent change in the pattern of Advertising in India has been the use of both OOH and the online medium by the brands. Advertising Agencies, which offer a wide range of platforms, are likely to benefit from this attempt at all round visibility by the brands. This can be accredited to the success of smartphones in India. As the brands are bending over backwards to make up for last year, this festive season is sure to deliver on the expectations.